01 / ABOUT LOWER CROSS

The Growth Engine
Behind Billions

Lower Cross was built to save you from your agency.

We're a boutique digital strategy and growth management firm specializing in ecommerce, marketing, and high-impact paid media.

Our goal is to deliver scalable growth and operational clarity.

Based in Greenwich, CT, we partner with business leaders and executives, private equity portfolios, and founder-led brands generating $10M to $250M+ in annual revenue.

Lower Cross was founded by Jonathan Geller, an operator behind billions in revenue across digital commerce and media, with over two decades of experience building businesses and scaling companies.

digital strategy / Paid media / ecommerce / affiliate

Our Team Has worked with
THE WORLD’S BEST BRANDS for

20+
years

Logos represent brands our team have worked with through current and prior engagements in media, ecommerce, and digital strategy.

02 / CORE SERVICES

WORLD-CLASS DIGITAL STRATEGY
& PAID MEDIA

WHAT WE DO

Digital Strategy & Growth Partner

Everything we do has a singular goal: Sustainable, scalable revenue growth.

From First Click to Checkout

Offer architecture, design, and CRO, all optimized for profit per session, not just clicks

Creative Strategy & Assets

We turn creative into a repeatable growth engine

Email & SMS

Systems aligned to LTV, loyalty, and cash flow

Landing Page Design & Build

High-converting digital experiences & web development grounded in data and buyer psychology

Paid Social & Paid Search

Increase conversions.
Increase revenue per customer.
Increase profit.

Channels

Meta (Facebook/Instagram), Google (Search, PMax, YouTube, Display)

Strategy

Full-funnel approach optimized to MER, CAC, and incrementality

Execution

Best-in-class campaign architecture, audience design, and rapid creative testing

Reporting

Weekly pacing, performance dashboards,  channel-specific insights

REVENUE

$2.5B+

Revenue Generated

CLICKS

2B+

Traffic Generated

SPEND

$500M+

Paid Media Spend

PRESS COVERAGE

03 / OUR APPROACH

HIGH TOUCH. HIGH IMPACT.

Lower Cross is built at the intersection of digital performance and enterprise growth.

We’re a team of world-class experts with a track record of scaling brands and managing hundreds of millions in performance media.

Our model blends CMO-level partnership with hands-on execution, helping our partners spend smarter and unlock transformational growth.

From top-to-bottom digital advisory to fully managed paid media, we act as a force multiplier across your revenue engine, spanning Google, Meta, CRO, and funnel optimization.

04 / OUR WORK

RECENT HIGHLIGHTS

go to market & LAUNCH

Digital Strategy & Paid Media Supporting $20M Series A

DIGITAL STRATEGY & PAID MEDIA

4X SALES GROWTH

400% Sales Surge for a Luxury Fashion Brand

CREATIVE STRATEGY & WEB

MILLIONS IN REVENUE

Paid Media Drives $3M Incremental Revenue

DIGITAL STRATEGY & PAID MEDIA

05 / testimonials

Hear From Industry Icons

"Jonathan Geller is a savant.

A tech freak genius."

"Jonathan Geller is a savant.

A tech freak
genius."

Pharrell Williams

Image credit: Frank Schwichtenberg

"Jonathan sees things before anyone else does. That's what makes him
‍
a force in
digital."

"Jonathan sees things before anyone else does. That's what makes him
‍
a force in digital."

Jacob Arabo

Jacob & Co.

CEO

06 / Our Influence

DECADES OF visionary leadership

GET IN TOUCH

GET IN TOUCH