Built to save you
from your agency

Built to save you
from your agency

ABOUT LOWER CROSS

Lower Cross is a boutique digital strategy and growth management firm specializing in ecommerce, marketing, and high-impact paid media.

‍We’re nothing like your old agency.

‍We’re a trusted partner that works as an extension of your internal team. Data drives every decision we make. Measurable, sustainable growth and operational clarity are the only outcomes we care about. Your toughest challenges are the problems we were built to solve.

Brands That Refuse to Settle
Ready to transform your digital performance?
Let's talk
Logos represent brands our team has worked with through current and prior engagements in media, ecommerce, and digital strategy.

The Growth Partner For World-Class Businesses

We’ve helped leading brands cut 26% of marketing waste in the first 30 days, and turn inefficient spend into profit growth.

Talk to a senior-led team that delivers transparency, precision, and results.
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OUR WORK

Big Partnerships.
Big Results.

400% Sales Surge For A Luxury Dress Company

A slow-fashion dress brand came to us in a panic due to a sharp decline in new customers and increasing acquisition costs. We transformed their performance in the first 90 days.

+109% Contribution Margin
+74% Email & SMS Growth
+400% Revenue Increase
Major Profit Increase For CPG Brand

A family-focused CPG brand needed help rearchitecting their digital strategy around profitability.

+367% Profit
+48% AOV Growth
+221% New Customer Increase
Digital Strategy & Paid Media Supporting $20M Series A

A leading real estate services business backed by Ryan Serhant needed a digital partner to support the next stage of growth.

Go-To-Market Launch
Digital Strategy
Paid Media
Turbo-Charging Paid Media For A 9-Figure Fashion Brand

When the operator of an iconic apparel brand came to us with concerns about paid search and paid social, it was clear that their old agency wasn’t working in their best interests.

-30% Saved Ad Spend
+205% Revenue
+375% Email & SMS Growth
Leading Construction Group Unlocks Exponential Growth

A leading construction group in the Northeast came to us with a problem: Meta ads were delivering limited new business, and it largely consisted of unprofitable customers.

32X ROAS
+340% Revenue
8X Average Contract Value
FOUNDER'S NOTE

The Growth Engine Behind Billions

After 20+ years building and advising some of the most iconic brands in technology, media, and ecommerce, I saw a pattern:

‍The agency model is broken.

I founded Lower Cross to help amazing businesses do better.

When you work with Lower Cross, you work directly with me and senior operators who’ve driven growth for some of the most successful brands in the world. There are no layers of middle management, just high caliber talent focused on one shared goal.

Based in Greenwich, CT, we partner with founder-led brands, business leaders, and PE portfolios to outhink and outperform their competition.
what we do

Industry-Leading Digital Strategy & Growth Partner

Everything we do has a singular goal: Sustainable, scalable revenue growth.

It All Starts With An End-to-End Growth Plan
Our team uses a 140-point proprietary digital growth roadmap to obsessively scour all of your digital surfaces. We identify missed opportunities and ensure no profit is being left on the table. But it doesn't end there: The digital landscape never stops evolving, so we repeat this comprehensive process every month of our engagement to keep your brand ahead of competitors.
From First Click To Checkout, And Every Pixel Along The Way
With your customer's entire digital experience in focus, we plug leaky checkout funnels, rebuild unoptimized carts, and rearchitect every touchpoint that's holding you back. Offer pricing, positioning, and conversion rate optimization, all aligned around profit per session, not just clicks.
Email & SMS: Campaigns, Flows, Retention
Separate your brand from uninspired templates, increase revenue per send, and never worry about ending up in a spam folder. Our team builds the most compelling email & SMS campaigns and flows in the industry. Our partners see their performance skyrocket, with an average increase in retention revenue of 294%.
Landing Page Design & Build
We don't just build web pages, we engineer digital experiences that speak directly to your unique customer base. Everything is meticulously crafted and tailored to your brand identity, because generic messaging is a waste of your customers' time.
what we do
Channels
Facebook + Instagram + Google + Bing + TikTok + Snapchat + Reddit
Creative Strategy & Assets
Growth challenges? Unable to profitably scale your revenue? If you haven't heard, creative is the new targeting. We turn creative into a repeatable growth engine, supporting hundreds (or thousands) of net new creatives, variants, and angles each month. Unlock new segments, target the most profitable customers, and crush your competition.
Framework
With over $600M in managed spend, our proprietary framework for paid media guides every single ad dollar. Lower Cross uses a full-funnel approach optimized to MER, CAC, incrementality, and your unique business needs. We also specialize in rebuilding ad accounts to run with a level of efficiency that leaves legacy agencies scratching their heads.
Execution
We combine best-in-class campaign architecture, audience design, and rapid creative testing in sync with your initiatives to deliver where others can't. From growing core product sales to new launches and everything in between, Lower Cross works in tandem with your internal team to hit goals that once seemed unachievable.
Transparency
Our team dives into the data to surface metrics that have the biggest impact on your business goals, so you have better insight into your underlying performance. You need to know where every dollar goes and what it means to your plan. We give you exactly what you need to achieve your goals, and we have nothing to hide.
Reporting
Performance dashboards, weekly pacing, and channel-specific call-outs are just the start of our comprehensive deep reporting suite that allows you to spend smarter and more profitably. Our proprietary tech stack ensures you have real-time access to every metric that matters, with no questions left unanswered and nothing left to chance.
Impact
$2B+
sales driven for brands
Reach
3B+
IMPRESSIONS generated
Scale
$600M+
Media Spend across platforms
Press Coverage
senior executives
Our Leadership Team
Jonathan Geller
Founder & CEO

Jonathan Geller is a serial founder and operator with experience across tech, private equity, luxury, and entertainment.

Jonathan has driven nine figures in revenue for startups, portfolio-backed ventures, and household names. He has been recognized as a leading force across business and media, and was named to the highly-coveted Forbes 30 Under 30 list in 2016. He has also been profiled by more than a dozen top global media publications including Ad Age, Adweek, The Wall Street Journal, The Los Angeles Times, and Greenwich Magazine. His expert commentary has been featured on CNBC, Fox News, Bloomberg, Fox Business, NBC, CNN, MSNBC, ABC, and more.

He is widely known for building BGR into a global media powerhouse, making it one of the largest news destinations in the world and reshaping the digital media landscape. He also pioneered the editorialization of commerce content, creating an entirely new category that has since transformed digital publishing across every major vertical for every top digital media company.

As the founder of Lower Cross, he brings his signature operating intensity and clarity to digital growth, working directly with leadership teams to unlock efficiency, scale revenue, and build enterprise value.

Zach Epstein
COO

Zach Epstein is a veteran operations and strategy lead with 25+ years in marketing, business development, and media.

He began in the telecom sector, leading marketing and business development at two private telcos. He then teamed up with Jonathan in 2008, where he ran day-to-day operations and helped grow BGR into one of the biggest and most influential tech sites in history.

Zach is a widely respected and trusted authority, and he was named by Forbes as a Top-10 Power Influencer. He has also advised some of the biggest tech brands in the world, with engagements ranging from marketing strategy and execution to PR planning and new product launches.

At Lower Cross, he brings deep operational expertise, a track record of driving client success, and a history of helping small teams accomplish big things.

testimonials

Hear From Industry Icons

PLAY

"Jonathan Geller is a savant.

A tech freak genius."

"Jonathan Geller is a savant.

A tech freak
genius."

Pharrell Williams
Image credit: Frank Schwichtenberg

"Jonathan sees things before anyone else does. That's what makes him
‍
a force in
digital."

"Jonathan sees things before anyone else does. That's what makes him
‍
a force in digital."

Jacob Arabo
Jacob & Co.
CEO