We architect creative + media systems that drive profit.

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We architect creative + media systems that drive profit.

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About Lower cross

A digital growth and strategy firm specializing in ecommerce, creative production, and high-impact paid media.

Lower Cross was built to save you from your agency.

We’re a trusted partner that works as an extension of your internal team. Data drives every decision we make. Measurable, sustainable growth and operational clarity are the only outcomes we care about. Your toughest challenges are the problems we were built to solve.

Impact

$2 Billion

Aggregate sales for brands

Reach

100B+

Impressions & views

Scale

$600M

Media spend across platforms

Brands That Refuse to Settle

Logos represent brands our team has worked with through current and prior engagements in media, ecommerce, and digital strategy.

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Ready to see what a senior-level partnership looks like?

The Growth Partner For $5M-$100M Businesses

We’ve helped leading brands cut 26% of marketing waste in the first 30 days, and turn inefficient spend into profit growth.

Talk to a senior-led team that delivers transparency, precision, and results.

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Case Studies

Big Partnerships. Big Outcomes.

FOUNDER'S NOTE

The Digital Engine Behind Billions

After 20+ years building and advising some of the most iconic brands in technology, media, and e-commerce, I saw a pattern:

The agency model is broken.

I founded Lower Cross to help amazing businesses do better.

When you work with Lower Cross, you work directly with me and senior operators who’ve driven growth for some of the most successful brands in the world. There are no layers of middle management, just high caliber talent focused on one shared goal.

Based in Greenwich, CT, we partner with founder-led brands, business leaders, and PE portfolios to outhink and outperform their competition.

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Industry-Leading Digital Strategy & Growth Partner.

Everything we do has a singular goal: Sustainable, scalable revenue growth.

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End-to-End Growth Strategy & Architecture

We design the full growth architecture, not isolated tactics. This includes market positioning, audience segmentation, channel mix, and capital allocation decisions tied directly to business goals. Our work focuses on where incremental dollars actually create value. That means defining scaling thresholds, identifying constraint points, and building frameworks that allow growth to accelerate without breaking margin, operations, or brand.

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Paid Media Across Search and Social

We manage paid media across Meta, Google, YouTube, and emerging platforms with a clear focus on quantitative performance, not surface-level ROAS. Every campaign is structured around contribution, efficiency at scale, and signal quality. Budgets are moved dynamically based on real performance, with disciplined testing, clear kill criteria, and aggressive reallocation toward what is working.

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Creative Strategy and Performance Insights

Creative is the primary lever of scale, not an afterthought. We develop messaging systems, hooks, formats, and angles that are designed to perform across the full funnel. Performance data informs every creative decision. We analyze what is actually driving attention, engagement, and conversion, then translate those insights into repeatable briefs and production direction that compounds over time.

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Email, SMS, and Retention Optimization

We build lifecycle systems that turn acquisition into significant revenue. This includes segmentation, flows, campaigns, and messaging designed to increase lifetime value and reduce reliance on paid acquisition. Retention is treated as a profit center, not a support channel. Our approach focuses on improving payback periods, increasing repeat purchase behavior, and creating leverage across the entire growth system.

World-Class Paid Media

Built For Scale

Executive Team

Meet Our Senior Leadership Team

Hear from Industry Icons

“Jonathan Geller is a Savant.

A Tech Freak Genius.”

Pharrell Williams

Musician & Icon

"Jonathan Sees Things Before Anyone Else Does. That's What Makes Him a Force in Digital"

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Jacob Arabo​

CEO of Jacob & Co.​

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“Meteoric rise and success.”

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Todd Ogasawara

Writer

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He Built "One of the Top 25 Most Influential Content Destinations in the World"

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Andrew Benkovic

Editor

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Proprietary Technology

An AI Platform Built for Profit.

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The Operating System for Profitable Growth

Most marketing platforms are designed to justify spend. Our proprietary intelligence layer unifies performance data, attribution signals, and financial metrics into a single system built for contribution margin, not vanity metrics.

It surfaces wasted spend in real-time, identifies true incrementality across channels, and translates complex data into capital allocation decisions.

Investment-grade visibility into what’s working, what’s not, and where your next dollar of profit lives.

10M+
Data points
+31%
Efficiency
+27%
Revenue Increase
Our Influence

Leading the World of Media & Tech
for Decades.

Are You Ready to Grow Smarter?

Performance-first, senior operators, and trusted by brands from startups to category leaders.

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Immediate wins + long-term strategy

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Limited client roster for max performance

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We power all growth stages

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